A lot of my clients and friends think that web design is easy.
But, I also see a lot of people out there making some very simple, yet fundamental mistakes.
So in this post I wanted to go over some of the most common ones that I see. What they are, and how to avoid them.
Too Little Information
It is great to have blog posts and pages about your services, but if you do not provide enough information on them, no one will know what you do.
Here is an example from a friend that I saw, where they write about their Tableau Hosting service offering but don’t really explain enough about what they do.
As you can see in the image below, they almost straight away launch into their FAQ.
Although helpful, it would be better to first talk of the benefits of their service to their target audience.
Let’s compare that to the classic in marketing of how the iPod was marketed with the number of songs in our pocket, instead of how large the storage was.
Which would you go for?
Clear benefit driven content is far more sales-worthy than anything else you can do on your website.
Too Many Colors
It is not always easy to find live examples of the things I am talking about, so this was taken from the Google Image Search.
But what you can see is that this website has a lack of cohesiveness when it comes to colour.
Rather than sticking to 2-3 branded colours, they are using 5-6 which makes it visually confusing and inconsistent.
They would have been better off removing the blue headline and the purple button. Then you would have an orange/green theme.
A better example, just to show you the contrast, is to take a website like BuzzStream. They have a consistent blue and yellow and it is clear that this will be used in their website throughout.
So, when you are next choosing colours of your brand or website, stick to 2-3 colours and keep it consistent.
And use a tool that offers colour palettes like colour lovers, and take the advice from their – where the pros hang out.
Illegible Fonts Are A Crime
One last one for this post is the problem with fonts.
People have a love for horrible fonts, when instead you should be taking clear and clean fonts (at least for most of the text) from a place like Google Fonts
Instead, they often end up with one of the 10 most hated fonts in the world. The worst of which is Comic Sans.
My advice to almost anyone who will listen is to use clean and readable fonts like:
- Open Sans
And many others that you can find on the free font websites or even built into your browser.
Do not go out of your way for creativity sake just to make your font look more amazing. When what you end up doing is making it look worse.
Try to sell benefits instead of features on your website and make that clear by describing what you offer on your pages. Don’t keep all the information to yourself.
When it comes to colours, use only 2 or 3 and make sure they match by consulting either a tool or a palette choice from a pro.
And fonts, stick to the clear and clean and you will be good to go from the outset.
Good luck with your next website.