Lazy Web Design Mistakes You Can Avoid

A lot of my clients and friends think that web design is easy.

But, I also see a lot of people out there making some very simple, yet fundamental mistakes.

So in this post I wanted to go over some of the most common ones that I see. What they are, and how to avoid them.

Too Little Information

It is great to have blog posts and pages about your services, but if you do not provide enough information on them, no one will know what you do.

Here is an example from a friend that I saw, where they write about their Tableau Hosting service offering but don’t really explain enough about what they do.

As you can see in the image below, they almost straight away launch into their FAQ.

Screen Shot 2016-08-19 at 09.05.10

Although helpful, it would be better to first talk of the benefits of their service to their target audience.

Let’s compare that to the classic in marketing of how the iPod was marketed with the number of  songs in our pocket, instead of how large the storage was.


Which would you go for?

Clear benefit driven content is far more sales-worthy than anything else you can do on your website.

Too Many Colors

It is not always easy to find live examples of the things I am talking about, so this was taken from the Google Image Search.

But what you can see is that this website has a lack of cohesiveness when it comes to colour.

Rather than sticking to 2-3 branded colours, they are using 5-6 which makes it visually confusing and inconsistent.

They would have been better off removing the blue headline and the purple button. Then you would have an orange/green theme.


A better example, just to show you the contrast, is to take a website like BuzzStream. They have a consistent blue and yellow and it is clear that this will be used in their website throughout.

Screen Shot 2016-08-19 at 09.28.07

So, when you are next choosing colours of your brand or website, stick to 2-3 colours and keep it consistent.

And use a tool that offers colour palettes like colour lovers, and take the advice from their – where the pros hang out.

Illegible Fonts Are A Crime

One last one for this post is the problem with fonts.

People have a love for horrible fonts, when instead you should be taking clear and clean fonts (at least for most of the text) from a place like Google Fonts

Instead, they often end up with one of the 10 most hated fonts in the world. The worst of which is Comic Sans.

My advice to almost anyone who will listen is to use clean and readable fonts like:

  • Roboto
  • Open Sans
  • Lato
  • Arial

And many others that you can find on the free font websites or even built into your browser.

Do not go out of your way for creativity sake just to make your font look more amazing. When what you end up doing is making it look worse.

In Summary

Try to sell benefits instead of features on your website and make that clear by describing what you offer on your pages. Don’t keep all the information to yourself.

When it comes to colours, use only 2 or 3 and make sure they match by consulting either a tool or a palette choice from a pro.

And fonts, stick to the clear and clean and you will be good to go from the outset.

Good luck with your next website.

Optimize Your Website

Optimizing Your Website for Customers and Leads


Sometimes you have to dig a little bit deeper in order to optimize your website for more customers and leads. It is just not as simple as writing your home page and a few other pages anymore.

Nowadays you have to get your website set up to capture that incoming traffic and generate leads and turn those into customers too. That is why you have to spend a little bit more time on your website.

So in this post we are going to take a look at how you can do that with the least technical expertise but the maximum effect.

Capturing Leads with Forms

Thrive Leads PluginOne of the simplest and fastest things you can set up, with the right technology, is capturing leadings with optin forms on your website.

There are a whole bunch of tools that you can use to do this, but one of the best that I recommend for WordPress owners is a plugin called Thrive Leads (this is a great review which highlights all the features of this plugin).

Once you have  plugin like this, you can add optin forms to all of the crucial and highly trafficked areas of your website like:

  • Your homepage (sidebar, header hello bar, slide in, or popup)
  • About page (often forgotten but gets a lot of traffic)
  • Sidebar of posts (and the end with a “end of blog post optin”)
  • Anywhere else you choose

Popups or Not

You also need to consider how much you want to bug your visitors too. There has always been a lot of debate around popups, especially by usability experts. Why, because it annoys the hell out of people when they first arrive on your site to have to choose to read, or close this window which disrupted their experience.

So what else can you do? you can also add a slide-in, which the Thrive Leads plugin mentioned above also comes with. This means that a smaller window will slide in from the side at a more appropriate time (like the end of the post or page) and will not block the user from doing what they came to do, consume your content.

So that choice is up to you, but make it wisely.

mailchimpSetting Up An Email List

This amazing set of optin forms needs to store the data *name and email normally, somewhere too. And that is your email list, or email marketing software.

There are a whole bunch of choices again when it comes to such things, but some of the main players include:

But if you are just starting out, then I recommend you stick with MailChimp because it is easy to use and free. Something important for beginners, and people who do not have money to spend on Saas tools at this stage of their blog or company.

You then have to take a little bit of HTML code from your email marketing service, once you have a list set up, and paste it into the Thrive Leads plugin. It is pretty simple.

But in case you need help, here is a quick getting started guide from the guys at Thrive Themes.

Last Steps

Of course things can get a lot more complex than this, because you also have to set up your email auto responder and perhaps create an email giveaway so that people will sign up for your list in the first place. But these are the basic steps you need to create a newsletter and similar things on your website.

Then once you have done that, you will ultimately get a lot more people signed up to your list and be able to turn those people into customers over time with the right offers to them. Make sure they are related to what they want and expect, else you will lose them off your list pretty darn fast.

If you want more tips in this area, be sure to let me know.

small business website mistakes

Small Business Web Design Mistakes

There are a lot of websites out there that just are not working for their owners.

And in some cases, there is a very good reason for it. They do not have a clue about the big mistakes that they are making with their websites.

So we thought we would cover some of the basic mistakes that small business owners are making to help you understand what could be wrong with your website.

After all, your website is the key to online sales, so better not to miss out on that opportunity.

1. Too Much Advertising

lings cars website

Unless you are one of the top 1000 websites on the web and have hundreds of thousands of visitors a month, loads of advertising on your website is not a great idea.

It not only makes your site look horrible, but your visitors probably are not impressed by it either.

And if they even bother to look at the ads that you are presenting them with (and hoping they click) then they are gone from your site.

Is that worth the pittance that you receive as a result from Google Adwords?

If you are making your fortune from ads, then please ignore this advice, of course.

2. Horrible Structure and Navigation

siebennull website

The aim of your website is to lead your visitors, as quickly as possible to where they want to go (and perhaps as a side goal, where you want them to go).

That means that your menu and any navigation should be centered around the main things that you want a visitor to see on your website. And of course the main things that they are coming to you for.

This could be categories of information, or products or even your services. But don’t play hide and seek with your visitor.

Make it easy for them to get where they are going.

 3. No Fresh Content

Both the search engines and your visitors are always wanting the latest and best information from the web.

And it is our jobs to present it to them.

So make sure that your content is not getting too stale. You need to be adding new and interesting content on a regular basis.

Keep up with the trends in your industry. Introduce new products from your shop. Or whatever it is that is interesting in your niche.

But please add some new content at least a few times a month.

4. Not Hiring An Expert

Building a website yourself is very easy. The problem is that you are doing it without any background knowledge whatsoever.

That is like building your own house, just because you have seen some houses before. It does not always turn out for the best.

So if you are a business owner, and have a little bit of cash to spare, you should always get an expert involved so that you get the best result possible

Otherwise you will end up hiring one later to clean up the mess, which could be far more costly in the long run.


Hopefully you are now just that little bit wiser regarding websites and some of the common mistakes that people are making out there in internetland.

If you can solve all of the above 4 issues with your website, then you are well on the way to fame and fortune.


If you have any comments on the post we would love to hear from you. Just enter your thoughts below.

Finding the Best Website Design For Your Company

best web design

These days, every company needs to make sure they have a fantastic website behind them. The internet is now how many people find the companies they want to work with, and as such is how many people will be finding you.

You need to make sure that the impression you make is a great one.

How to Find the Best Web Design

Finding the best website design for your company isn’t easy. Not every company has the same audience and not every business has the same needs.

However, there are a number of things that can help any company create a site that’s perfect for them.

The Website Audience

The first thing that should be considered is the audience the site is for. The site will need to  be visually appealing to your audience, but it will also need to meet their specific needs.

You may want to do audience research before beginning website design.

Website Content

Think about what most customers will be looking for when they arrive on your site. Could it be:

  • Contact information
  • Product listings
  • Location information
  • Entertainment

Whatever the case, make sure they can find it instantly. You don’t want anyone to have to hunt around for the information that they need.

simple web design

Simple Design

Sometimes you can just be swayed by the current web design trends.

While elaborately designed sites can look great, they’re not always good idea.

For one, they don’t always work well in various browsers.

Secondly, they can take a long time to load. You want your site to load as quickly as possible.

This will improve your SEO and will make sure customers don’t give up and go somewhere else.

Website SEO

SEO is another thing you’ll need to focus on when determining the best website design for your company.

You’ll have to figure out whether local SEO or standard SEO techniques should be your top priority.

What’s the difference?

When you focus on standard SEO, you’re competing with sites all across the web. T

his is what businesses that are internet-based will have to focus on.

In contrast, local SEO helps you compete against other businesses in your area.

Any locally based business will want to take full advantage of these kinds of techniques. They have a significant impact on your company.

Choosing a Design Technology

Whether you design your site yourself or hire someone to design it for you is up to you.

Even people who aren’t tech-savvy can easily create sites thanks to platforms like WordPress.

Themes can be downloaded that will make any site look great.

In addition, WordPress offers plugins that can really help a business owner.

For example, they have shopping cart plugins and plugins that help with SEO.

However, hiring someone to design your site also has advantages. You can get fantastic one on one service and customization when you hire someone to make your site. They’ll deliver exactly what your business needs.


Creating the best website design possible for your company is important. Your website is a valuable tool that can help your business to succeed. You want to make sure you take full advantage of that by making a site customers will love.

Web Design Trends in 2014

Web design is part of a fast-paced world full of trends that come and go. There is no clear reason to hold onto old trends that will weigh you down and put you behind the competition. Below is a description of the top 10 web design trends in 2014 that you should watch out for.

1. Flat web design

Flat design involves keeping your website clean, simple and modern. Flat design makes sense since a website that has less clutter,  has more usage of white space. With these trends, designers achieve more while users enjoy a better experience. That is a win win for everyone.

2. Better Images

The push by designers to have better quality images is now a reality. This has been created with a combination of affordable pricing, increased website loading speeds and easy access to high quality images. Now not only are designers happy with their amazing graphics appearing on all devices, but users are amazed too.

responsive design

3. Responsive Web Design

Responsiveness is the standard for all websites in 2014. With the increase in the sale of tablets and smartphones, you definitely know why your website should be responsive. A responsive website in designed to adapt effectively to the different devices with ease. So now if your customers view your website while surfing on the couch, or on the go, they are sure to see it at it’s best.

4. Infographics

Infographics are eye-catching and are capable of representing information in very little space. They are a popular option for business owners since each infographic has a unique personality. They appear quirky and combine bold color schemes, shapes and typography in an intriguing manner.They seem to be the most effective way to communicate large amounts of data to a specific audience. So why not give them a go today, and wow your audience.

5. Parallax Websites

Websites with parallax designs are capable of making a bold statement. They have powerful imagery, scrolling mischief and strong typography. These web design trends have replaced the old 960 pixel websites that were thought to work effectively well on older browsers. They only problems is that not all viewers of your website will enjoy the effect. So please use this type of website with caution.

6. Simple websites focusing on content

Focusing on content rather than graphics is a simpler and cleaner approach aimed at offering the user a better experience. The New York Times is a good recent example of this. Such a simple trend allows the actual content on the website to shine and the design to perform its actual role rather than stealing the spotlight. So if your site is content specific, then maybe this is the way to go for you.


7. Typography

2014 has seen typography arrive in the mainstream. Web design no longer has to rely upon common font styles such as Times New Roman, Georgia and Helvetica. Typography goodies have been stimulated by the avalanche of mobile applications that require a variety of font usage, as well as the widespread availability of fonts to designers.

High quality fonts other than Arial are now available at affordable prices through sites like Google Web Fonts, and Font Squirrel to name a few.

8. Improved Newsletter Designs

Newsletters, like email marketing, have the capability of reaching an audience in a creative and exciting manner. Smart business owners are continuously making use of ever improving newsletter designs to reach out to more consumers and keep in touch with them on a weekly or monthly basis. If you have something to say to your customers, then why not give a designed newsletter a try.

9. Re-emergence of short presentation videos

The explosion of websites like Vine is one of the main factors behind the re-emergence of short presentation videos in web design. Six-second videos are concise and easy to make. Their ability to go viral is high, since the audience likes and consumes them with ease. Clips running below the 30-second mark are increasingly integrated within most websites and are really making an impact.

10. Fixed navigation

Navigation bars are available at all times and should be easily accessible on every website. Web designers no longer have to over-design everything on the webpage. Fixed navigation is a logical approach for websites that require a lot of content too.

I hope you have gotten some great ideas out of this list and can apply at least a few to your next web design.