Internet Marketing
Internet Marketing Strategy
Planning internet marketing should ideally be done before a web site is developed. When developing and designing a web site, the internet marketing plan should be incorporated when laying out a strategy. Before you develop anything, you should have thought about how you are going to promote and market this. You can have the best idea in the world, if this is not accompanied with a solid marketing plan, you will have a very hard time succeeding.
You can have a successful web site when applying an appropriate marketing strategy and concept when a site is developed and proceed with adequate advertising and promotion.
Internet Marketing and Web Site Management
When a web site is finally online, it needs to be managed. This actually means: "maintained and monitored". Reoccurring maintenance in combination with online and offline advertisement and promotion is simply necessary. Search engine marketing, plus user research to keep track of the response to your online campaigns, is the most important and powerful tool a successful marketer has in order to execute an internet marketing strategy.
Content
- Refresh content regularly
- Manage and update news / hot items
- Provide articles users are interested in
- Engage web site visitors in interactive experiences such as games, quizzes and polls
Online Promotion
- Choose the best and most cost effective way to advertise online to promote your business/product.
- Send (weekly, monthly) e-mail newsletters for new products, products on sale and news articles.
- Select the best web sites to place your banners or text links.
- Promote your web site by getting the word out and utilizing the opportunities other web sites have to offer you. Think social media.
- Promote your web site offline to reach an even broader audience.
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Search Engine Marketing
- Submit your web site to search engines and web directories.
- Optimize your web site for the most relevant keywords and apply best practice to do so.
- New search engines and portals/directories appear frequently.
- Search engine algorithms change all the time and are in constant development. Visual Orange is aware of these changes and stays on top of the rapidly changing world of search engines and search engine ranking.
- Visual Orange monitors web site ranking. We make adjustments and tweak all neccessary things to help improve ranking in search engines. Search engine optimization is a time consuming process and needs a lot of attention and effot, but it's really worth it and the most profitable internet marketing tool available.
User Analytics
- User analytics help you in understanding where your vistors are coming from and what they do when they visit your web site.
- Which pages are the entry pages (which is NOT neccessarily the home page) and from which page do they exit your site?
- How long is an average visit?
- How do users navigate your site and what are your most viewed pages?
- We consider Opentracker the best internet tracking tool to monitor all our own and our clients' web sites.
To make this web site user tracking tool accessible for the professional Thai online marketer in Thailand, we have rolled out together with Opentracker the Thai version of this useful software. You can download a free 4 week trial with no obligations what so ever. The software is available in Thai language and a lot of other languages too, including English. Check it out and be surprised by this accuracy and fine tuned user tracking software.
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