| online marketing strategy

Online marketing strategy includes more than Adwords at Google or Pay per Click at MSN but demands constant management to generate ROI. The most important to know about online marketing and search engine ranking is that malformed coded pages, with dead links will never rank as well in the search result pages as pages coded following the W3 set standards.

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Web Site Internet Marketing How-To

Online marketing strategy

The online marketing work starts when a web site is planned. The goal to have a successful web site is achieved through applying the appropriate marketing strategy and concept when a site is build and then proceeding with the adequate advertisement and thorough web site management.

How we execute the online marketing strategy

When a web site is finally online, it needs to be managed. This actually reads: "maintained and monitored". Reoccurring maintenance in combination with online and offline advertisement is required. Search engine optimization, plus user research to keep track of the response of the audience to online campaigns, is the most important and powerful set of tools a successful marketer has to support and execute the online marketing strategy.

How to execute online marketing successfully

Content

Refresh content on regular bases.
Manage the display of news / hot news.
Serve articles users are interested in.
Engage them in games, quiz or polls.

Choose the best and cost effectives way to advertise online.
Produce the (weekly, monthly) e-mail newsletters for the new products and news and process them.
Select the best web sites to place your banners.
Promote the web site offline.

Search Engine Optimization & Ranking

Submit the web site to the best Search Engines and web directories.
Optimize the web site to achieve the best possible ranking and apply best practice to do so.
New search engines and portals/directories appear frequently. We submit the pages to the directories/ portals and search engines which are sorted to the same category as the sites we manage and which prove to be positioned on the same ranking level as our or our clients' web site.
Search Engine behavior change on a regular basis. We are aware of those changes and stay on top of the rapidly changing world of Search Engines.
We monitor the ranking on the result pages of Search Engines. Make adjustments and tweak the descriptions, keywords and we change the wording of the content when ranking results are dropping. Search Engine optimization is a time consuming process and needs a lot of attention, but is worth it.

Usage analysis

We find out where the users come from and if they are new or revisiting and how many times they have been visiting the site before.
Which pages are the entry pages and from which page do they exit?
How long do they stay?
On which page do the users stay longest and which pages are just clicked through or skipped?
We consider Opentracker the best internet tracking tool to monitor all our own and our clients' web sites. To make this "user tracking for websites software" accessible for the professional Thai online marketer in Thailand, we have rolled out together with Opentracker the » Thai version of this useful software. A » demo version is available in Thai language and lots of other languages. Check it out and be surprised by the accuracy and fine tuned user tracking software.

» Contact us
If you need assistance to manage your Internet Web Site Marketing. We have reasonable priced package prices, depending on the size and functionality of a web site. Communicate the URL and we will send you a quotation for our full online marketing services or the sections you are interested in.