Requirements:
Young but also reflecting the traditional quality of the
regions sausages and delicacies. The shop is also offering
biological products.
This is what we came up with:
We used beside the delicacies of this region also a letter
type which resembles the traditional and home made quality
of this shop.
We designed a seal finished off with the smiling character,
to express the friendly service the young owner
and his team provides and additionally to signal the beneficial
price - quality relationship of the products.

A 22.5 cm wide and 12 cm high color
advertisement for two regional newspapers to promote the
opening of the shop. This was designed with the emphasis
to stand out from all other ads. Vibrating
taste, delicacies und quality standard.
If you want to view the advertisement in real size
then click on the thumbnail.
We designed the lettering for the shop windows.
Additionally the design for the client stopper was ordered.
The client stopper is a board of metal and hard-plastic to be put out in front
of the shop to announce the specials of the day. We used the same colors and
style to create consistency.
We will
proceed to design additional decoration for the shop
The owner plans to have seasonal announcements hanging from
the ceiling above the counter. We are working on those.
The digital letter paper templates (.dot format) to
print when needed from our clients own printer were also designed and delivered
by us. The owner of the shop has not a high requirement for correspondence
therefore a pack of a thousand printed letter heads is not advisable.
Calling cards went into printing.
Fax design is delivered.