| traditional print media

Branding and house styles need to be thought through. Make something nice does not work! We actually work with profiles: who is the owner or managers, how and what is their product? Who do they want to target? This actually creates guidelines we keep on guard when working out the image of the shop, company or any firm who approaches us.

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» home » last 6 web design projects » traditional print media project
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Using Traditional Print Media to create the Business Image

House style and branding

Butcher Shop in Germany, Babenhausen

Logo Design:

Requirements:
Young but also reflecting the traditional quality of the regions sausages and delicacies. The shop is also offering biological products.

This is what we came up with:

We used beside the delicacies of this region also a letter type which resembles the traditional and home made quality of this shop.
We designed a seal finished off with the smiling character, to express the friendly service the young owner and his team provides and additionally to signal the beneficial price - quality relationship of the products.

logo design


The advertisement for the opening:

A 22.5 cm wide and 12 cm high color advertisement for two regional newspapers to promote the opening of the shop. This was designed with the emphasis to stand out from all other ads. Vibrating taste, delicacies und quality standard.
If you want to view the advertisement in real size then click on the thumbnail.
newspaper advertisement design

We designed the lettering for the shop windows.

Additionally the design for the client stopper was ordered.
The client stopper is a board of metal and hard-plastic to be put out in front of the shop to announce the specials of the day. We used the same colors and style to create consistency.

We will proceed to design additional decoration for the shop
The owner plans to have seasonal announcements hanging from the ceiling above the counter. We are working on those.

Last but not least the stationery

The digital letter paper templates (.dot format) to print when needed from our clients own printer were also designed and delivered by us. The owner of the shop has not a high requirement for correspondence therefore a pack of a thousand printed letter heads is not advisable.

Calling cards went into printing.
Fax design is delivered.

How does it work, production in Thailand - client elsewhere?

  1. We work together with our clients through our client login.

  2. Clients receive a login and can view the designs online and also print them on their home PC to check the colors. The monitor displays colors always different than a printer does.
    Logos etc are designed in CMYK color mode, which is used by the commercial printers. On the monitor we see only RGB color mode displayed. Something can look brilliant on the screen but dull and desaturated when printed out by a commercial printer.

  3. We will call or mail the printer who is assigned to handle the print job and request all the information to be able deliver the correct files reach best results.

  4. We load large files (that are not recommended to be send as attachments by e-mail) on our server. The printer receives a login and can download these files. He then can run a test print, which will be viewed by our client.

  5. Print work is in Europe really cheap. There is no need to have it printed in Thailand and then shipped to Europe. The tax and the shipping cost are adding so much on top of it, that you can rather hand out the print job to your favorite printer.

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Original Odenwälder Client letter

Hallo Doris und Visual Orange Team

Vielen Dank für das Logo, wir sind total stolz drauf!!!!

Wir wollten euch bedanken für den reibungslosen Ablauf des Auftrages und unseren Respekt ausdrücken, für die komplikationslose Lieferung der Dateien. Wir hätten nie gedacht, dass es sich so einfach machen lässt nach Thailand einen Auftrag zu erteilen und in Deutschland zum abgesprochenen Datum die Lieferung auch zu erhalten.

Wir benötigen regelmässig Reklameentwürfe für die Zeitungen und auch schöne, dekorative Schilder , A1 Größe, die wir an die Decke über die Theke hängen wollen, mit unseren Saison Angeboten. Wir erbitten hiermit für die Schilder deinen Kostenvoranschlag und erwarten freudig dein Angebot.

Details können wir dann wieder in Skype besprechen.

Mit freundlichem Gruß,

Mathias


Mathias Hörhammer
Odenwälder Metzgerei
64832 Babenhausen
Fahstrasse 45
Germany


English Translation:

Hello Doris and Visual Orange Team

Thank you very much for the logo, we are really proud of it!!!!

We wanted to thank you for the smooth processing of our order and we wanted to express our respect, for the uncomplicated punctual delivery of the files.

We never thought, that it would be so easy to place an order in Thailand and have it delivered to the agreed day in Germany.

We need advertising material for newspapers regularly and for our seasonal offers additional 4 decorative, beautiful boards in A1 format, to be attached onto the ceiling above the counter. We request herewith the quotation for the boards and are looking forward to receive your offer.

We can discuss further details on Skype again.

Kind regards,

Mathias

Mathias Hörhammer
Odenwälder Metzgerei
64832 Babenhausen
Fahstrasse 45
Germany