| Opentracker online marketing project

Launching Opentracker in Thailand required online and offline marketing to promote the sophisticated user tracking software. To first reach acknowledgemnt by the media was the starting point...
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Launching User Tracking Software "Opentracker" in Thailand

Opentracker Software from The Netherlands

» Opentracker Web Analytics Thailand handled and managed
    by Visual Orange


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In co-operation with Opentracker.net, Visual Orange initiated the release of this web monitoring application for the Thai market. The web based application makes it possible to follow and analyze the click streams of users and the page views by individual users in real time.

Adwords / PPC Campaigns can be monitored closely and effective - Click-fraud can be identified as such and Google is accepting the reports as is and will reimburse you the billed fees when click fraud is reported.

Trends of the number of visitors and page views are calculated. Information can be sorted by: where the users come from (country, city down to the provider) their system info, the endurance of their stay on the individual pages, most visited sites, the referrer, entry and exit pages.

Opentracker has become one of the leading website tracking tools on the international market.

Copy writing and adjusting and configuring the web based application to the Thai needs was handled by Visual Orange.

Opentracker Launch date: December 2005


Online Marketing Campaign covered the following methods:


Adwords Google campaign running for several months

Online Articles

Online articles were published on different theme related sites about the use and benefits of the user tracking software.

Search engine optimization

The web site was optimized and submitted to all relevant Thai directories and search engines.

Direct Marketing Campaign

Nationwide the campaign was handled and was very rewarding.

Newspaper articles

Our marketing department also released PR articles in local Thai newspapers placed in the IT coverage and which is still active.

Maintenance

Visual Orange handles the maintenance of the web site this means updating web content and adding new interesting pages as well as implementing fresh ideas to the site.

Support

Visual Orange is responsible for the support of the users using the software and handles the call center and e-mail support for Thailand.


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