Launching User Tracking Software "Opentracker" in Thailand
Opentracker Software from The Netherlands

In co-operation with Opentracker.net, Visual
Orange initiated the release of this web monitoring application for
the Thai market. The web based application makes it possible to follow
and analyze the click streams of users and the page views by individual
users in real time.
Adwords / PPC Campaigns can be monitored closely
and effective - Click-fraud can be identified as such and Google is
accepting the reports as is and will reimburse you the billed fees
when click fraud is reported.
Trends of the number of visitors and
page views are calculated. Information can be sorted by: where the
users come from (country, city down to the provider) their system info,
the endurance of their stay on the individual pages, most visited sites,
the referrer, entry and exit pages.
Opentracker has become
one of the leading website tracking tools on the international market.
Copy writing and adjusting and configuring the web based application
to the Thai needs was handled by Visual Orange.
Opentracker Launch date: December 2005
Online Marketing Campaign covered the following methods:
Adwords Google campaign running for several months
Online Articles
Online articles were published on different
theme related sites about the use and benefits of the user tracking
software.
Search engine optimization
The web site was optimized and submitted to
all relevant Thai directories and search engines.
Direct Marketing Campaign
Nationwide the campaign was handled and was very rewarding.
Newspaper articles
Our marketing department also released PR articles in local Thai newspapers placed in the IT coverage and which is still active.
Maintenance
Visual Orange handles the maintenance of the web site this means updating web content and adding new interesting pages as well as implementing fresh ideas to the site.
Support
Visual Orange is responsible for the support of the users using the software and handles the call center and e-mail support for Thailand.
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