| usability testing

is recommended, when a website is build where the success depends on the correct action by the user. Where users have to complete a certain task to get the desired result a usability test proves the set up correct or faulty. There is nothing worse than to state, that users cannot handle the tasks and that the user experience is for this reason very frustrating, but also the position of the owner of the web site is very uncomfortable.
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» home » e-commerce solutions » usability testing
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Usability Testing and its benefits

Web sites with complex functionality

We recommend conducting a usability test when a web site, with complex functionality, is built. If a process starts that has to be completed by the users actions we make sure that way, that they understand which buttons have to be clicked and when to wait to achieve the desired result.

Closing windows too early, therefore interrupting a process, is the most common mistake users make. For example windows that are generated to transfer the user to another server, as on the PayPal Gateway, when the payment is finalized users often close the window, convinced that all is done and clear. Fact is however in this example is that they have to return to the site to finalize the task to receive the confirmation and it is absolutely necessary that the process can be closed. Because users do not return to the site, the database has only temporary files saved, the buying process is not completed, important data the user should receive is not sent, because the task was never completed.

The owner of the site will receive frustrated e-mails. The users are desperate because they do not receive the confirmation mail but only the pay slip from the PayPal transaction. This is causing a lot of frustration for the users and for the owner of the site.

To prevent this, a usability test would have shown this effect beforehand and the system could have been adjusted to make sure that the user understands that returning to the site is required to finalize the process.

Costs and results of a usability test

Usability testing prevents wasting money in software that few people will or can use, or that your web site turns into a source of frustration for your clients turning them away and seeking other online sources.

How do we conduct a usability test?

The persons testing the screen flow of a specific process are representatives of your target/user group. This group will need to provide us with:
  • the experienced internet or application user;
  • the user that uses the internet or applications once in a while;
  • the internet or computer novice.

These users will have to fulfill and finalize specific tasks on the web site. How they manage to succeed in doing this or where in the process they fail, tells us exactly where the application has to be modified and improved.

Another aspect that is evaluated is the user experience, which differs from the usability of a web site. User experience is engaging the user in a positive way. It is delivering a smooth process without any nasty events, serving information the user needs to know about and satisfies or even exceeds his expectation visiting this web site.

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