The concept phase is the most neglected step, when web sites are developed. Sites are rebuild again and again because the functionality does not serve the users or does not benefit the business. It is totally different if a site is rebuild because the technical development introduced new features and better tools, like migrating a site from the .asp to .Net environment or upgrade to a newer and therefore saver framework version.

When you are forced to rebuild your site, because it is simply not suitable for your target audience and your brand, the concept phase was either skipped to save time or neglected.

On the other hand clients have requests at times which will not contribute to launch a successful web site.

Integrating a concept creation phase therefore saves money on a long run and boosts popularity of web sites, because they meet the needs of all parties and create a pleasant experience for its users.

Concept creation of a website starts by analyzing and processing the collected information of the project design workshop and to draw up a framework from the results that serves as a guide for the project itself and the web site to be. Concept creation takes shape as listed below:

We will translate the brand by identifying communication tasks, defined by the expectations of your audience and will determine how these messages can best be delivered.

The brand personality, organizational associations, brand symbols and metaphors will be defined for the web site. What does this mean?
Visual Orange develops the Design Rational, which is the definition of the requirements the visual design has to comply with, this is equal to communicate the personality and brand of our clients firm.

The definition sum up the following attributes:

The tone of voice will be set to keep the brand strategy on track, setting global guidelines for the the » information architecture.

Stories, people and events which perfectly represent the brand identity will be defined and there will be much attention spend on differentiating your company from your online competitors.

Last but not least the functionality is designed in a raw draft. The purpose of the site will pretty much define this: is it an e-commerce site, a community portal, multi-media download center? We will look at the user and how we can possibly bring these two expectations – on one side the user who brings the site to life with his expectations and wishes and on the other side our client with the company needs and expectations of ROI and the budget that is reserved for the project.

Business to Business or Business to Client, there are enormous possibilities where the only restriction is the budget you have reserved.

We will stay within this budget and even if it is not as much as you yourself would like it to be, we will give you the best possible in return. You will receive a scaleable web site which you can expand in the future without restrictions and a design that provides flexibility.