Web Site Concept Creation
The concept phase is the most neglected step, when web sites are developed. Sites are rebuild again and again because the functionality does not serve the users or does not benefit the business. It is totally different if a site is rebuild because the technical development introduced new features and better tools, like migrating a site from the .asp to .Net environment or upgrading to a newer and therefore better framework version.
When you must rebuild your web site, because it is simply not suitable for your target audience and your brand, most of the time there is no proper web site concept.
Why Create a Web Site Concept?
Integrating a concept creation phase therefore saves you money on the long run and boosts popularity of your web sites, because it meets the needs of your target audience and creates a pleasant experience for your web site's users.
Concept creation of a web site starts by analyzing and processing the collected information of the project design workshop and drawing up a framework from the results that serve as a guide for the project itself and the web site to be. Concept creation takes shape as described below.
Communication Tasks Identification
We will translate your company's brand by identifying communication tasks, defined by the expectations of your audience and will determine how this messages can best be delivered.
|
Design Rational
The brand personality, organizational associations, brand symbols and metaphors will be defined for the web site. What does this mean?
Visual Orange develops the Design Rational, which is the definition of the requirements the visual design has to comply with so that it communicates the brand personality of our client's company.
The Design Rational sums up the following attributes:
- The color scheme which is based on the house style.
- The font type which will be chosen when no consistent font usage exists.
- Page lay out.
- The look and feel and the imagery used to support the company's brand message.
Last but not least the functionality is designed in a raw draft. The purpose of the site will pretty much define this: is it an e-commerce site, a community portal, multi-media download center? We will look at the user and how we can possibly bring these two expectations – on one side the user who brings the site to life with his expectations and wishes and on the other side our client with the company needs and expectations of ROI and the budget that is reserved for the project.
Web Design
Learn more about web design and how we work with you to come to the best possible result for your online business.
Web Design Services
We have experience in designing and developing all kinds of sites, varying in complexity and available budget. We can surely accommodate you, so please feel free to contact us for a free quote.
|
|
