You may have noticed that video marketing is starting to take over the web these days.
Of course they are hogging all the bandwidth, because video takes a lot more space than words, but that is not what I am talking about.
Video is starting to dominate as a form of content for websites.
So this is a trend that you better start paying attention to, and here is why.
Video is a Preferred Form of Content
It is nice to read a great blog post, and I do it all the time, but somehow we are hardwired as humans to love video.
I was reading a great article on this topic on Forbes recently, and they had some really interesting reasons as to why this is.
Basically humans are programmed to like many of the things in a video, for example:
- human faces are far more compelling and believable
- the human voice is a great way to deliver information
- emotions, especially via body language are very engaging
- we are designed to pay attention to movement
So there are more than enough reasons as to why we want or even need to watch video, and prefer it over text or even audio as a medium in which to get information.
Ways to Use Video Marketing
Because we love video so much, people have started to pay attention to the fact that we need videos for our online marketing today.
There are so many ways you can use video marketing to help your business engage with their audience or potential customers.
Here are a few ideas we have from our experience with video marketing:
- Create an About Us video for your home page
- Create tutorials on how to use your products
- Create entertaining pieces that may go viral
- Create animation videos that are longer lasting
Of course there are many more ideas, and it really depends on the topic or goal of your company, but video can be used where almost any other medium was used in the past.
Finding the Right Video Production Company
If you are planning on making a video in the future, one of the first things you need to consider, is what you are going to produce.
But, in tandem with this process, you also need to start choosing a video production company from the beginning.
We have worked with some great ones, but here are a few things you need to watch out for in a video production company:
- what experience do they have
- what kinds of projects do they specialize in
- where are they located
- what kinds of budgets do they cater to
- do they have modern video equipment
Something else you will want to do with them in the beginning is create a video production brief. This is a way to outline exactly what will be done, what the goals are of the project and how everything will fit together. A video company that does not offer this, is one you do not want to be working with.
There are so many reasons why you should be using video today for your website.
But also take a moment to seriously consider your goals and also who you will be working with.
It will pay off in the end with a great video!