Web Design Trends in 2014

Web design is part of a fast-paced world full of trends that come and go. There is no clear reason to hold onto old trends that will weigh you down and put you behind the competition. Below is a description of the top 10 web design trends in 2014 that you should watch out for.

1. Flat web design

Flat design involves keeping your website clean, simple and modern. Flat design makes sense since a website that has less clutter,  has more usage of white space. With these trends, designers achieve more while users enjoy a better experience. That is a win win for everyone.

2. Better Images

The push by designers to have better quality images is now a reality. This has been created with a combination of affordable pricing, increased website loading speeds and easy access to high quality images. Now not only are designers happy with their amazing graphics appearing on all devices, but users are amazed too.

responsive design

3. Responsive Web Design

Responsiveness is the standard for all websites in 2014. With the increase in the sale of tablets and smartphones, you definitely know why your website should be responsive. A responsive website in designed to adapt effectively to the different devices with ease. So now if your customers view your website while surfing on the couch, or on the go, they are sure to see it at it’s best.

4. Infographics

Infographics are eye-catching and are capable of representing information in very little space. They are a popular option for business owners since each infographic has a unique personality. They appear quirky and combine bold color schemes, shapes and typography in an intriguing manner.They seem to be the most effective way to communicate large amounts of data to a specific audience. So why not give them a go today, and wow your audience.

5. Parallax Websites

Websites with parallax designs are capable of making a bold statement. They have powerful imagery, scrolling mischief and strong typography. These web design trends have replaced the old 960 pixel websites that were thought to work effectively well on older browsers. They only problems is that not all viewers of your website will enjoy the effect. So please use this type of website with caution.

6. Simple websites focusing on content

Focusing on content rather than graphics is a simpler and cleaner approach aimed at offering the user a better experience. The New York Times is a good recent example of this. Such a simple trend allows the actual content on the website to shine and the design to perform its actual role rather than stealing the spotlight. So if your site is content specific, then maybe this is the way to go for you.

typography

7. Typography

2014 has seen typography arrive in the mainstream. Web design no longer has to rely upon common font styles such as Times New Roman, Georgia and Helvetica. Typography goodies have been stimulated by the avalanche of mobile applications that require a variety of font usage, as well as the widespread availability of fonts to designers.

High quality fonts other than Arial are now available at affordable prices through sites like Google Web Fonts, and Font Squirrel to name a few.

8. Improved Newsletter Designs

Newsletters, like email marketing, have the capability of reaching an audience in a creative and exciting manner. Smart business owners are continuously making use of ever improving newsletter designs to reach out to more consumers and keep in touch with them on a weekly or monthly basis. If you have something to say to your customers, then why not give a designed newsletter a try.

9. Re-emergence of short presentation videos

The explosion of websites like Vine is one of the main factors behind the re-emergence of short presentation videos in web design. Six-second videos are concise and easy to make. Their ability to go viral is high, since the audience likes and consumes them with ease. Clips running below the 30-second mark are increasingly integrated within most websites and are really making an impact.

10. Fixed navigation

Navigation bars are available at all times and should be easily accessible on every website. Web designers no longer have to over-design everything on the webpage. Fixed navigation is a logical approach for websites that require a lot of content too.

I hope you have gotten some great ideas out of this list and can apply at least a few to your next web design.

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